Monday, 8 July 2013

My Job Description

So do you work?  Its a question I'm asked a lot, you see I'm on of those mums who you'll spot walking through my home town, nipping to the post office and the supermarket, dropping in for a catch up with friends so you'd be forgiven for thinking that I don't have a day job.

But when people ask me do I work, I feel a little awkward saying, I own my own business, it makes me feel too pretentious.  So over the last year or so I've been really struggling how to answer this question without sounding that I think way too much of myself, but still explaining exactly what it is that I do.  In the business world this is known as the elevator pitch, as you probably can guess the term was coined in America, lift pitch, just doesn't have the same ring to it does it?

Basically an elevator pitch sums up what you do and what you have to offer in 2 seconds. It's supposed to enlighten and intrigue people to ask you more so you can use it to promote yourself everywhere you go.

So I guess I'll start with what I do, as you know I make bridal accessories.  I'm slightly different than most people in the same niche as they tend to focus on just one type of accessory such as jewellery, veils, shoes, garters, ring pillows, etc you get the picture.  Back in 2007 I started with tiaras, no business planning, I just jumped right in, then it progressed to jewellery and in the last previous years it's moving to veils, garters, ring pillows and shoe clips.

Previously I used to tell people that I made wedding jewellery. I know not the best elevator pitch.  So now I'm on the look out for a new one.

So what is it that I do?  I design and craft a range of bespoke bridal accessories.
What I can offer?  A full design service working with your budget.

Let's make this sound a little more interesting

I'm a bridal accessories designer, creating bespoke designs that allow brides to get what they want for the budget they have.

This seems a little long

How about

I'm a designer, creating bridal accessories for brides who know what they want but can't seem to find it!

I'm liking this a little better, but it's still a work in progress.  I think I'll use it for a little while and see what response I get.

Wish me luck.

If you have any suggestions, leave them in the comments section below, I'd love to hear them and you never know I might even use it.

No comments:

Post a Comment